Up the Resolution
Overview
Sleek, fluid online platform for Art & Graft – leading animation and live-action creative studio, working with clients such as Channel 4, BBC and Polydor Music.
The brief
Michael Moloney Studio were evolving in to Art & Graft, so needed a fresh new website to reflect their ethos and busy studio diary whilst welcoming clients, friends and colleagues to the next chapter.
Our approach
We worked closely with Michael Moloney (Art & Graft founder) and Collective Approach (who crafted a great new identity for the studio) to ensure a faithful translation of Art & Graft’s brand in to a digital space.
We explored photography, typography and new possibilities with html to give the personality of the studio a professional edge, optimizing the capacity for fluid content-browsing and client exposure in the space.
The end result
A fresh, dynamic site that reflects Art & Graft’s pioneering, beautiful portfolio.
By pushing the boundaries of html functionality and designing around a theme of fluidity, we built a flexible digital space that can continue to meet Art & Graft’s needs.