Burberry SS09
Overview
Turning a beautiful print campaign into an elegant, immersive brand experience online.
The brief
Esteemed British fashion house Burberry were keen to make a departure from using purely print-based campaigns to promote their collections. Everywhere was approached to capture the essence of the seductive print campaign in three online brochures, rolling out across Europe, Asia and the US.
Our approach
Make Mario Testino’s timeless campaign photography the star, enhanced by sound, video, and seamless navigation to create a rich, sensory exploration of the collection and brand.
The end result
We created three flash sites to showcase the collection, allowing users to discover products through the rich campaign images. Video and a specially commissioned soundtrack bring the collection to life and draw viewers more deeply into the Burberry experience.